What’s Your One Sentence, Guitarist?

One of many things that stuck out of Drive by Daniel Pink (a great book about business and motivation) was the bit about One Sentence. In 1962, Clare Boothe Luce, one of the first women to serve in the U.S. Congress, offered some advice to President John F. Kennedy.  “A great man,” she told him,…

Well-Done Demos of Dirt Pedals

There have been enough of them, and many of them not-so-well-done, that I think best practices are starting emerge for doing demos of gear. Get straight to hearing what the product can do (no extended speech at the beginning running through tech specs) — with the exception of hearing the clean sound for a second,…